3cPlatform

Mistakes Small Businesses Shouldn’t Make Online

Internet marketing is a young, unregulated industry with a very small number of legitimate educational opportunities which makes it look like a typical market for lemons, and a breeding ground for scammers.

Although complex, Internet marketing is not rocket science. A little education can go a long way in protection from scam and wrong Internet marketing decisions.

Is Your Social Status Affecting Your Google Search Ranking?

If you are one of those people still skeptical about the business uses of social media, you may be interested to know that Google's Social Search is no longer just an experiment. Though it does have the BETA tag on it, it is now mainstream. This is something we've all known would come sooner or later, but now it's here.

Why Flash Sucks

Let’s start with the Flash apologists. Whenever I say “Flash sucks” somebody points out that it doesn’t, but that some Flash developers truly suck and don’t know how to use it properly (and I know somewhere in Oregon, or Europe or wherever in the world he is right now, my old friend Weszt probably wants to kick me for saying that).

Improve your Quality Score

Quality score was introduced by search engines looking to receive maximum yield from advertising. By understanding the search engines’ approach, you can take steps to improve your ROI, independent of your bidding strategy.

Using Twitter for Business

Businesses are getting into the Twitter game, using it as a way to provide near-instantaneous customer service, to promote their services, or to maintain brand awareness by staying engaged in ongoing conversations about their products and their competitors’.

If you’re on Twitter just to keep up with friends and find the best parties, this article isn’t for you.

A Good Call to Action

Driving traffic to your website is important, however having a well-designed call to action will be the deciding factor for getting the conversion. The design of a call to action can be broken down into 4 simple elements, size, shape, color, and position.

Backlinks – Why they are important and how to get them

The slimy SEO snake oil salesmen put to the side for a second, getting ranked by Google is about being authoritative on subject matter and one of the ways that Google measures authoritativeness is by backlinks. Backlinks are  links to your site as a reference or source of information.