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Google SEO vs SEM

Published 08/26/2012

For some time we have been telling our clients that SEM is a better approach to creating traffic than investing in SEO. Now the opportunity for a site to get their content into organic Google search results is decreasing. Google continues to change their algorithm to make search better at natural language, give it a decreased dependence on keywords...


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It’s Not Always About the SEO

Published 04/17/2011

You can optimize the daylights out of a site… do everything right, get the content, set the architecture, get the inbound links and still this site is sitting on top of you, probably for a very good reason.


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Search Engine Marketing - PPC

Published 01/14/2011

A basic explanation of Search Engine Marketing (SEM) and how a PPC ( Pay Per Click) Ad works


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E-mail is Now Protected by 4th Amendment

Published 12/15/2010

In a decision ruled only yesterday, the United States Sixth Circuit Court of Appeals has stated that e-mail should be treated like other private forms of communication when it comes to search and seizure. That is, the authorities have no more right to ask an internet service provider to turn over your e-mail.


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Not Being Liked - Bad For Business

Published 11/28/2010

Facebook “Likes” may have seemed trivial at one point but that may be about to change, and in a big way. Google and the other major search engines have been paying attention to what social interaction and social content means to their search customers and “Likes” soon may have an impact on search results.


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Use Twitter To Fix Complaints?

Published 09/26/2010

When Tony Bosco saw mostly negative reviews about the restaurant Wow Bao, he Tweeted: "Going to 'business' dinner (at)Wow Bao. Can any1 tell me if it's going to suck as much reviews suggest."

And almost immediately he got a response from an unexpected source —


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5 Catastrophic Web Mistakes

Published 07/06/2010

1. No Web Presence at All
2. Not Knowing Your Audience
3. Lengthy Text
4. Stale Content
 


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Death of the 5-Page Website

Published 06/19/2010

Are you considering building a website for your small business? Before you dive in and create one, it’s important that you make sure what you create today can grow and change as your business does.

Look at the business and not the number of pages

Jennifer Shaheen of Entrepreneur magazine nailed it on the head when she said - When you decide to build a website avoid this statement: "I want a basic five-page website to get me started.”


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Adobe Vs. Apple: Whose Side Are You On?

Published 05/16/2010

Adobe: We Love Apple, But They're Taking Away Freedom

Adobe co-founders Chuck Geschke and John Warnock ("Our thoughts on open markets") are quoted as saying “We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web — the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.


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Microsoft, Apple & Google Agree: “The Future Of The Web Is HTML5"

Published 05/03/2010

2010 is shaping up to be a big year for HTML5. Apple and Google have been advocates, and now software giant Microsoft is joining in. When Internet Explorer 9 comes out, it will support HTML5 and with its overwhelming dominance help make it common across the web (thunderous applause can actually be heard in the background if you hold the internet to your ear).


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How To Drive Blog Readership

Published 04/06/2010

If you have a blog then you know that the biggest challenge next to content is readers. How do you get your audience, who are bombarded by hundreds (thousands?) of messages per day, to focus on your messages?

Of course your first responsibility is providing content your audience will actually find relevant and useful. Your second responsibility is to tell them, often, that your content exists.


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See how your site compares to the 100 most popular sites on the internet

Published 03/29/2010

What does it take to be popular on the internet? You don’t need to be named Google, Facebook, or Amazon but searching, social networking, and shopping do rule the top 100 most visited sites on the internet. The BBC wanted to get an idea of how people use the internet and examined the 100 largest sites.


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Goals to Reach For When Designing Your Next Website

Published 03/14/2010

Goals are important for website design, they help designers focus on the important things and not lose sight of what you want in the end.


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The Often-Overlooked Traffic Power of LinkedIn

Published 03/09/2010

LinkedIn is often discussed as a powerful social networking tool, particularly for business professionals, employers, and jobseekers. What is not discussed as frequently is the site's ability to simply drive traffic to your site.


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The 10 Social Media Metrics Your Company Should Monitor

Published 02/28/2010

While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment), along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI?


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7 Tips for Effective Marketing with Twitter

Published 02/21/2010

With millions of people connecting through social media, advertisers and marketers are hustling to get in on the action. In the past year we’ve seen many companies and brands attempt to step into this new world only to fail miserably. After analyzing many marketing flops on Twitter, the underlying issues are very apparent.


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No Flash in Windows Mobile 7

Published 02/15/2010

Windows Mobile 7 will be revealed by Microsoft at Mobile World Congress today. Adobe has issued a statement confirming Windows Mobile 7 will not support Flash. Are we seeing the beginning of the end of Flash?


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The SEO business is no stranger to the phrase 'snake oil'.

Published 02/13/2010

This, of course, doesn't mean that SEO efforts aren't legitimate and that there aren't reputable SEOs; SEO is extremely important for most online businesses and there are plenty of competent practitioners.

While there have always been plenty of inexperienced and incompetent practitioners passing themselves off as experts...


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Mistakes Small Businesses Shouldn’t Make Online

Published 02/06/2010

Internet marketing is a young, unregulated industry with a very small number of legitimate educational opportunities which makes it look like a typical market for lemons, and a breeding ground for scammers.

Although complex, Internet marketing is not rocket science. A little education can go a long way in protection from scam and wrong Internet marketing decisions.


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Is Your Social Status Affecting Your Google Search Ranking?

Published 01/30/2010

If you are one of those people still skeptical about the business uses of social media, you may be interested to know that Google's Social Search is no longer just an experiment. Though it does have the BETA tag on it, it is now mainstream. This is something we've all known would come sooner or later, but now it's here.


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