Entrepreneurship Validation Execution Profitability

The Entrepreneur Process

A practical field guide for building things worth building. This is not a collection of hype-fueled “just ship it” posts. It's a repeatable way to decide what's worth pursuing—and how to execute without donating years to the gods of guesswork.

How to use this blog

Read it in order if you're starting from scratch. Revisit specific articles when you're stuck. Use the checklists and mental models as tools—not trivia.

What you'll find here

  • Clear definitions (so you stop building the wrong thing really fast).
  • Idea filters that protect your time, money, and sanity.
  • Execution steps that lead to customers—not applause.
  • Profit-first thinking (because revenue without margin is cardio).

Start here (recommended)

Tip: if you're building something right now, bookmark this page. Your future self will send a thank-you note. Probably.

On this page

  1. Featured articles
  2. About the process
  3. What's coming next

Quick mindset

Goal Build something that sells
Measure Retention + margin
Avoid Building for applause

If you're not getting revenue feedback, you're still guessing.

Featured articles

Foundations Terminology

Startup Terminology

Startups come with their own language. Some terms matter deeply. Others are just a way to say “I learned this on a podcast” without moving your lips.

→ Read the full article
Roadmap Profitability SaaS

The Path to $100K MRR (Without Delusion)

A step-by-step guide for building something that sells, retains customers, and stays profitable— plus a printable checklist to keep you honest.

→ Read the full article
Problem Discovery Validation Checklist

Idea → Problem Definition: The Toothbrush Test

The fastest way to waste six months is to build before proving the pain is real. Learn how to validate a problem worth solving—plus a printable checklist to confirm you're ready to build.

→ Read the full article
Customer Discovery Validation Conversations

Find Your Audience & Run 10-20 Validation Conversations

The fastest way to turn "interesting idea" into "this is real" is to have 10-20 conversations with the people you believe have the problem—without pitching. Learn how to find them and what to ask.

→ Read the full article
Market Validation Pricing TAM / SAM / SOM

Market & Economic Viability

A good idea isn't enough. Prove your market can support a real business—define your ICP, set a price customers accept, and ground TAM/SAM/SOM in believable math, not wishful thinking.

→ Read the full article

Browse

  1. Entrepreneur definition
  2. $100K MRR roadmap
  3. Idea worthiness filter
  4. Find your audience
  5. Market & economic viability

Quick action

Pick one post Read today
Apply one idea This week
Measure Customer behavior

Progress is visible when customers pay, stay, and refer.

About the process

Entrepreneurship gets romanticized. In practice, it's a disciplined effort to solve a real problem, get customers to pay for the solution, and deliver it profitably—over and over again.

Definition (working)

An entrepreneur is an innovator who identifies opportunities, creates new businesses or ventures, and takes on financial risks to bring ideas to life—often by combining resources, people, and capital to generate profit, solve problems, and drive economic growth.

What this blog is (and isn't)

It is

  • A practical roadmap
  • A set of filters and checklists
  • A process you can repeat
  • A bias toward profit and retention

It is not

  • Motivation content
  • Hustle-culture advice
  • “Build first, figure it out later”
  • A substitute for customer conversations

The goal is simple: build something that sells, retains customers, and stays profitable. Everything else is decoration.

Core idea

Treat each step like a gate. Don't proceed until you hit clear exit criteria. That's how you stop funding your own false positives.

Jump

  1. Featured articles
  2. What's coming next
  3. Back to top

What's coming next

Planned and in-progress topics. (Translation: we're building the rest of the map.)

  • Demand validation: finding customers who pay before you build
  • First revenue: how to get paid before building too much
  • Understanding unit economics for sustainable growth
  • Why most MVPs fail (and how to design one that doesn't)
  • The difference between traction and noise
  • Service vs SaaS: choosing the right starting vehicle
  • When to quit—and when not to
Closing thought

Entrepreneurship is not about moving fast.
It's about moving deliberately in the right direction.

Link placeholders

Startup Terminology startup-terminology.html
A Step-by-Step Guide to $100K MRR Entrepreneur-Steps-to-100K-MRR.html
Find Your Audience & Run 10-20 Validation Conversations Entrepreneur-How-to-Find-Your-Audience.html

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